Kizik Lima 2: The Shoe That Lets You Step in and Get on With Life Every so often a product comes along that solves a problem you didn't fully appreciate until you experience the solution firsthand. The Kizik Lima 2 is one of those … [Read more...]
Six Books. Five Decades of Experience. One Mission: Helping People Perform Better.
Six Books. Five Decades of Experience. One Mission: Helping People Perform Better. By Dr. Barry Lotz, J.D., Ph.D. When I began my professional journey more than fifty years ago, I could never have imagined that it would ultimately lead me to … [Read more...]
Tour Edge Does It Again: The New Exotics Max 9-Wood and Exotics Mini Driver Deliver Pure Joy
Tour Edge Does It Again: The New Exotics Max 9-Wood and Exotics Mini Driver Deliver Pure Joy One of the greatest feelings in golf is unmistakable. That crisp sound at impact when you catch it flush. The sensation of the ball compressing … [Read more...]
Breakthrough Golf’s New FORTA F2 46-Gram Shaft: Lightweight Speed Without Losing Control
Breakthrough Golf’s New FORTA F2 46-Gram Shaft: Lightweight Speed Without Losing Control By Dr. Barry Lotz, J.D., Ph.D. Director, Professional Golf Teachers Association of America (PGTAA) For years, golfers chasing more distance have faced the … [Read more...]
Killer Golf’s Artifact™ Putters: Modular Precision Meets the Reality of Human Performance
Killer Golf’s Artifact™ Putters: Modular Precision Meets the Reality of Human Performance By Dr. Barry Lotz, J.D., Ph.D. – Director, Professional Golf Teachers Association of America (PGTAA) One of the great misconceptions in putting is the … [Read more...]
Ben Sherman’s SS26 Golf Collection: A Breath of Fresh Air in a Sea of Sameness
Ben Sherman’s SS26 Golf Collection: A Breath of Fresh Air in a Sea of Sameness by Dr. Barry Lotz In today’s golf apparel market, too many shirts look like variations of the same template—overly loud graphics, predictable cuts, synthetic-feeling … [Read more...]
A Father’s Day Gift Guide 2026
A Father’s Day Gift Guide 2026 As golfers, we know that the best gifts aren't always the most expensive, they're the ones that enhance our enjoyment of the game. Father's Day presents the perfect opportunity to show appreciation for the golfing … [Read more...]
Outstanding Golf Products you need, want and should use
Outstanding Golf Products you need, want and should use One thing we can always count on in life — and certainly in the golf business — is change. Equipment is evolving. Technology improves. Expectations rise. And nowhere is that more evident than … [Read more...]
Arccos Golf Introduces Two AI-Driven Game Changers: Arccos Air and the Arccos Smart Laser Rangefinder
Arccos Golf Introduces Two AI-Driven Game Changers: Arccos Air and the Arccos Smart Laser Rangefinder One thing is certain in today’s game of golf — technology continues to evolve at a breathtaking pace. Yet very few companies have managed to … [Read more...]
SQAIRZ SPEED3 Spikeless Golf Shoe
SQAIRZ SPEED3 Spikeless Golf Shoe For years, both Dr. Barry Lotz and the 29-year-old Professional Golf Teachers Association of America (www.pgtaa.com) testing group has evaluated virtually every major golf shoe brand on the market. One thing has … [Read more...]