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PLAYA DEL CARMEN – A LIV Golf official once described the process of creating its product as building a plane while its in the air.

The upstart circuit led by Greg Norman and financially supported by Saudi Arabia’s Public Investment Fund didn’t crash in its first year as the LIV Golf Invitational Series in 2022 after successfully hosting eight events and attracting some of the biggest characters the game of golf has to offer.

LIV hopes to reach new heights in 2023 with its re-branded LIV Golf League, which tees off Friday at El Camaleon Golf Course at Mayakoba on Mexico’s Riviera Maya.

After a tumultuous first year in action, LIV has taken some positive steps forward over a surprisingly quiet four-month offseason, but still faces an uphill battle in a few areas. Here’s what’s new for LIV in 2023.