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Everyone knows that the signature jacket of the Masters tournament is green. The best golfer at the end of the four rounds gets to take home a trophy, a few million dollars and that evergreen garment. But this year, you may see some other fancy sport coats floating around Augusta National.

Fireball Cinnamon Whisky ran a contest to give 10 golf fans the chance to don a bright red jacket (and take home $1,000) at this year’s tournament, asking people to submit their favorite “Fireball golf tradition.”

They certainly aren’t subtle, but that’s pretty much the point. For a members-only club that’s notoriously strict on decorum, this is a pretty sneaky way for advertisers to get around the rulebook.

Masters 2023 leaderboard: Get the latest news from Augusta

Fireball Giveaway Golf SZN

Be one of the lucky few who will get to sport one of the Fireball Red Jackets on the course this season + a $1,000 cash prize. ​

To enter visit https://t.co/GJeqyHcgia and tell us your favorite Fireball Golf Tradition pic.twitter.com/Rmufnq8vzI

— The Dragon (@FireballWhisky) March 20, 2023

We’ll see whether more companies try it out in the future — or if Augusta National finds a way to stop the practice altogether.

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