RBC Heritage continues trend of PGA Tour designated events delivering huge TV numbers

The PGA Tour’s designated events are working, just look at the numbers and ask the networks.

A week after CBS reported the final round of the 2023 Masters was the most-watched golf broadcast in the past five years, the network drew 4.152 million viewers Sunday for the 2023 RBC Heritage, up 13 percent from last year. The final round – which included a three-hole playoff between eventual winner Matt Fitzpatrick and defending champion Jordan Spieth – was the most-watched final round of the Tour’s season (Masters aside).

The final round of the RBC Heritage finished behind three NBA playoff games as the fourth most-watched sporting event over the weekend.

As reported by the Sports Business Journal’s Josh Carpenter, the final-round duel between Fitzpatrick and Spieth was the most-watched final round of the RBC Heritage since 2002, which also featured a playoff between Justin Leonard and Heath Slocum and boasted 4.575 million viewers. SBJ also noted all but one of the eight designated events on the Tour’s schedule – the Sentry Tournament of Champions – has earned a year-over-year increase in viewership so far this season.

The Tour’s next designated event, the 2023 Wells Fargo Championship, will be held May 4-7 at Quail Hollow Club in Charlotte, North Carolina.

Watch: Fans break out a stopwatch to track Patrick Cantlay’s pace of play at the RBC Heritage

Oh, brother! Matt Fitzpatrick and Alex Fitzpatrick team up at 2023 Zurich Classic

2023 Zurich Classic odds, course history and picks to win in New Orleans