Have you ever been watching a YouTube video or a PGA Tour broadcast when a certain item of clothing or piece of equipment catches your eye? It’s happened to most of us, but it usually ends there. With no way to know what brand it is, it’s tough to go online and order yourself one.
Golf Nation, led by several executives including Mindy Grossman, whose resume includes positions with Nike, Ralph Lauren and WW International, is the first and only producer of original golf content with the ability for its audience to purchase items they see with the on-screen “buy bar.”
“Ambush with David Feherty,” is a hidden camera hijinks show hosted by the ex-PGA Tour broadcaster turned LIV Golf TV personality, while “Don’t I know you?” is a golf newlywed game. The first episode is available and features Ryder Cup captain Zach Johnson and his wife, Kim.
In March 2022, Suzy Whaley was named President of Golf Nation. If you’re unfamiliar with Whaley, she was the first female President of the PGA of America, she’s a Master PGA Professional, she’s played in a PGA Tour event and has worked with ESPN in its Tour TV coverage.
Golfweek sat down with Whaley to discuss Golf Nation, the distance debate in golf and more.
Watch the interview below.